Purchasing a face cream is an important decision. This is a product that you are going to be applying to your face regularly for several months to come. We don't often realize it, but everything we put on our skin is absorbed straight into our body, without going through our digestive system.

This means that even though our main purpose is to find good face creams that work, before even reviewing the effective active ingredients that they may have, we need to analyze all the ingredients (no, it's not a foreign language; it simply looks like one) to find out if there actually are any potentially harmful ingredients among them.

Now for what possible reason would there be unhealthy chemicals in some of these face creams? For the simple reason that, somewhat like medicine, their useful qualities (smooth consistency, pleasurable perfume, long shelf life) could have side effects. And the safety norms for cosmetic products are not the same as the ones for food.

To make a highly complex subject as simple as I can, I have chosen a list of five chemicals that are rather common in cosmetic products and that have received a great deal of criticism. The list is short and incomplete, but not too complicated to recall. They are: parabens, any product with laureth or lauryl in the names, propylene glycol, BHT, and petroleum products, including mineral oil and paraffin. You will find more information on my website.

Once a product has passed that particular test, you want to find out whether it is really effective. There too, it's a real challenge for those of us who do not have a degree in chemistry. Put simply, the good stuff is antioxidants (resveratrol is one that we hear a lot about these days, but there are other ones) and ingredients that aid in skin production of collagen and elastins. But here, it is necessary to look for products that contain elements which will encourage the re-growth of elastin and collagen as opposed to creams that claim they contain these proteins, because collagens and elastins by themselves are too big to be absorbed through the skin's pores.

Vitamins (especially E, C and A), minerals and plant essences are also useful ingredients to try to find.

Frequently, a company will give a proprietary name to one or several of its active ingredients. It's worth your while to consult their documentation to find out what they're actually supposed to do. Put on your hype-detecting glasses, and keep a watchful eye for facts, real controlled trials and statistics.

Pictures of beautiful celebrities who recommend their product do not count. If they did in fact try the product, they in all probability already had perfect skin before using it anyway. These exquisite ladies haven't yet developed wrinkles themselves - how can they recommend the best face cream for wrinkles?

Making use of the Internet to find top face creams has advantages and drawbacks. Not all of their websites will give you the complete list of ingredients of their products. I just click away from those sites.

It's also important to be able to find contact information on any site you consider dealing with. If you have a question before you buy or (let's hope not) a complaint after you purchase, you're going to need to find a real human being to interact with.

The advantages of using the Internet make it worth your while. Your choice is much larger than your local supermarket shelves, and some searching and comparison shopping will certainly help you to uncover a good price. And if it's raining, you won't get wet or catch a cold!

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