Did you ever find yourself in the circumstances where you just had to press that "Buy now" button but hesitated, as you didn't wish to spend $47, $97 or even more only to find out that you chose the incorrect product again? Let me tell you that I have been in that circumstances many times and that I finally found a five step guide to overcome it.
Step 1: Find your product
Let's say you look for a book for "dog training". The initial step would therefore be to go to the Clickbank Marketplace and to take advantage of the newly introduced search feature. The results you get are ordered by acceptance by default, which means that the first match will also be the top-selling product on Clickbank.
Step 2: Product reviews
What should you do first when you need to buy a new car? You sure do not go to the dealer and hand over your hard earned money right away. What you usually do is find a probable model and then look out for some checks or reviews in magazines or on the web. And that's exactly what you should do next.
Assuming that the product you have an eye on is the ebook "Sit, stay, fetch", you will then go to your favorite search engine and type in the product title in quotes in addition the magic word "review". The outcome you'll get might not all be proper, but you will eventually discover some reviews on "Sit, stay, fetch".
Step 3: Purchaser testimonials
It is quite common for most of the Clickbank products that users send testimonials to the creator whether they liked the product or not (but will a good businessman certainly publish bad testimonials on the product site?!). Assuming that the product creator is an honest person those testimonials will be real and you can get fairly a good impression how the customers are pleased with the product they purchased.
Step 4: Bonus material
Naturally you'll primarily be interested in the Clickbank product you buy, but it is always nice to have some bonuses that come with it. A list of extras, if any are offered, can most of the time be found at the bottom of the sales page. Just navigate to the site of the product and take a look at which additional goodies you will get when you purchase.
Step 5: Refund rule
In October 2005 Clickbank announced an official refund guarantee for any product which enables you to get a full refund within two months after the purchase was made. After that 8 weeks the purchase is final and you cannot get your money back. To guarantee purchaser fulfillment, a lot of stores offer a refund policy past that two months limit, some up to a full year. Others are even willing to give you a refund of 200% because they believe so much in their product.
Step 6: Other alternate options
While there are lots of really outstanding and excellent products available at Clickbank, there are also some that just can't beat a hardcopy of a book, a retail software, etc. To be honest, why would you intend to pay almost a hundred bucks for some ebook that is only 40 pages long and does not contain half as much information as a product available at Amazon or retail stores that costs like 30 bucks?
Hint: The web is the biggest information source available today and if you just spend some time searching you might find out that a valuable information you require could also be available for free on a website or message board.
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