Once you've written and submitted a few articles as part of your internet marketing plan, it's time to start advertising them. While it's great that you've got your articles out there for people to follow and publish, to make the most of them, you have to do a little promotion. There are five key steps you need to take to make sure you get the most from your article marketing:
1. Tweet about your article.
Let people be aware when you have a new write-up listed in a directory by tweeting a link to your viewers. Letting them know about new information available from you is a quick and easy way to spread the word. A quick tweet should have the topic and the link. Stick to under 120 characters so people have room to retweet your news without having it get disconnected.
2. Post it on your blog.
While you don't want to post the whole report, you can allude to it at the end of another post. For instance, "Want to learn more about how to coach your parakeet in a week or less? Check out my new article, "Tricks and Treats for Parakeets," and then give hyperlink to the page.
3. Create a reprints page.
Provide a list of your articles on a separate page on your blog or website. Give hyperlink to it from the main page with a sentence that says, "Want more details on parakeet training, or would you like to reproduce my work on your site? Click here for more information." Then include links to all your posts, as well as how interested people can contact you for more information.
4. Link 'em up.
Tell your readers about the information you have available every chance you get. This is why it's good to have multiple articles submitted - you can mention a different one in your newsletter, on your Facebook page, in your signature line on your emails, in community forums, etc. If you've created focused, useful content, people are going to want to learn about it!
5. Combine them.
After you've authored 10 or 20 articles on a similar theme, merge them and prepare them into an e-book, a special report, or an e-course. Add more information, create transitions, throw in a resource or more, and you've got a product to give away or sell.
Writing and submitting your first few articles is just the beginning of the web marketing strategy. Think uniquely about who would want the information you've written, and how you can get it to them, and you're on the road to developing a steady flow of traffic to your site.
Advanced Article Marketing Skills
Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it's time to take a step up and tackle some advanced skills. These activities will take your article marketing efforts to a whole new level:
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