Search engine optimization can be done in 2 ways - the good one (white hat) and the dishonest one (black hat).

White hat optimization refers to legal search engine optimization tactics, recognized by the search engines.

Black hat SEO tactics are way to cheat your way to higher site ranks. If the search engines discover that (and they usually do), your site will get punished and thrown at the bottom of the search results.

Black hat actually represents dishonest ways of link building.

There are two parts of engine optimization - on-site optimization and off-site optimization.

On-site optimization represents proper inter-linking of your site pages, domain name, page names, page size, optimization of HTML tags (title, meta keywords, meta description, alt tags of images, h1-h6 tags, etc.) and page content.

On-site optimization represents the basics of good SEO and accounts for about 25% of your website rank in search engines.

Off-site optimization refers to to obtaining proper links pointing to your site pages. The most vital thing about the linking is which website is the link coming from and what the anchor text is (it has to be relevant to your website content).

Let's suppose we have a web site A, which is about pet training, and website B, which is about money making, both linking to your site X, which is also about making money online.

In both cases, the link's anchor text should be relevant to your site content and should contain phrases that you want to rank high for. Anchor texts such as click or click here will be totally useless. As a matter of fact, anything other than your relevant phrases would be useless.

If we suppose that both sites, A site and site B, link to your website, X, with relevant words (such as earning cash), the link from page B has a higher relevance than a link from page A, but both are good as they are relevant.

A link is considered a vote from one site to another. Google pagerank (Google's view of website's importance, is between 0 and 10) is another relevant key for rankings on Google. The higher the pagerank of the website linking to your site, the higher the link value in Google's perspective. You should get links from all relevant pages, not just high pagerank pages.

Actually, all links with relevant anchor text, gained in a search engine-friendly way, are good for your website ranking. Never stop the linking process, even when you rank first on all search engines for your wanted keywords.

There are a lot of elements search engines take into consideration when they rank sites, such as page sizes (should be less than 100 kilobytes), domain age, quantity and quality of links, link age and many others. It could take years for your website to gain your hoped search engine rank.

SEO is very time-consuming, but provides long-term results and is essential for any profitable online company. If you need search engine submission or other guaranteed seo services, use a professional organic seo company to do the work for you!

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