With this link building glossary, you can quickly get to grasp the complexity of link building to obtain better PageRank and free organic traffic.

Link

In hypertext systems, a link is a reference point to another document. This kind of links are at times called hot links because they get you to other document when you simply click on them. This is the most elementary term of this link building glossary.

Link Building

Link building is the systematic procedure of generating link-worthy content to build one-way and reciprocal inbound links to boost search engine ranking in the search engine result pages for each of the webpages.

Backlinks

Inbound links are links obtained by a web node (web page, directory, web site, or top level domain) from another web node. Backlinks are also recognized as back links, incoming links, inbound links, inlinks, and inward links.

One-way Backlinks

One-way Inbound links are Backlinks that are pointing in one way only from website A to internet site B. Search engines would consider this as a vote to the destination website B and hence this will help in increasing the Pagerank of site A.

Outbound Links

These are links that go out from a web site A to website B. Outbound backlinks are a drain on a site's total PageRank as they leak PageRank. To offset any possible losses, try to ensure outbound links are reciprocated. The result from reciprocal links can be possibly a loss or gain to your PageRank as it would depend on the PageRank of the webpages at each end and the number of links out from those pages.

Reciprocal Links

These are Backlinks that are pointing to each other from website A to web site B and the other way round. These have lesser value in comparison to one-way inbound links.

Internal Links

All these are links linking the web pages within a web site. These links do bring about to the distribution of link juice to each of the website pages as well as for ease of navigation.

External Links

These are backlinks and reciprocal links that are not internal links.

Deep Linking

Building Inbound Links to other than the domain home page is referred to as deep linking. This help to boost the ranking of other pages in your website when you utilize the keyword as the anchor text for the inbound links. When combine with internal links, deep linking help in the ranking and all round navigation of your website.

PageRank

PageRank is a numeric value that shows how important a page is on the world wide web . Google thinks that when one web page links to another web page, it is effectively casting a vote for another web page. The more votes a page has, the more important and vital it becomes. The importance of the votes are determined by the relevance of the web page that cast the vote. Google only rank each web page and not the website and they are ranked from PageRank 0 to 10, the higher the number the stronger is the ranking. Each link to a website page is a vote for that web page.

PageRank is determined by On Page Optimization and Off Page Optimization

On Page Optimization (30% Relevance) is decided by the four meta tags and content.
Off Page Optimization (70% Relevance )is decided by the inbound links, domain age, site authority.

Search Engine Ranking

The web pages the search engines return to satisfy a query are known as search engine results pages. Your search engine ranking would ascertain the order of the placement of your webpages in the search results. This completes all the basic Link Building Glossary.

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