Generation Ys are those people aged between seventeen and twenty eight years old, the baby boomer offspring. Made up of some sixty million, they are the largest group to influence the American scene since the baby boomers. While not quite as immense as the baby boomer group, they are nonetheless ready to multiply and to soon compete with it in buying power.

Around 75% of Generation Ys use the Internet on a regular basis, the familiarity with this medium no doubt initiated through primary and secondary teaching that demanded Internet access as a necessity. The group's tendency to use this medium as its main communication method should encourage marketers to devise ways and means to target its members.

Y members communicate via email, social networking and video, and they primarily like texting. Statistics indicate huge numbers of texts are sent by many teenagers in any given month. Nearly all Generation Ys have cell phones. Text message campaigns, therefore, are something for marketers to include in their marketing plan, especially as it is estimated that 75% of all text messages are transmitted by Generation Ys.

Marketing to the children of the baby boomers will be difficult. Boomer brands failed in trying to reach the smaller Generation X group, which had to be tolerated. Generation Y, however, is becoming large enough to affect a boomer brand more significantly, simply by ignoring it. Competitive brands could also be launched to create a greater upheaval. To succeed in selling to this group, then, you will need to learn to think as it does.

Generation Y consumers have grown up in an even more technologically advanced media than their parents and react to advertising in a different way. In many instances they are resistant to the traditional marketing channels that appealed to older generations. The marketers that do manage to grab the attention of Generator Y consumers are locating them in places they are known to visit, for example, online, social networks, and cable TV.

When you consider the thousands of social networks online, just a few cater particularly for the Generation Y group. Facebook and Twitter are very popular, although their popularity is associated with a number of groups. Others include: BrazenCareerist.com, 20somethings.ning.com, Unigo.com, myYearbook.com. Each of these networks caters for a variety of Generation Y needs.

Previous generations as well as marketers can learn much from these networks, to better understand who Generation Ys are and what they're about. They don't expect older generations to understand everything about their lifestyle. They simply seek understanding and respect.

To the online marketer, then, learn about what motivates Generation Y. Visit their social networks and get to know them through reading what they are writing about. Your experience there will give you some knowledge on how to advertise to the Generation Y needs.

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